Bpm’online releases the latest version of their Business Process Automation and CRM Platform last September 26, 2018. The latest version focuses on accelerating business growth and transformation in the following areas of businesses:
- Marketing
- Sales
- Service
- Operations
- Citizen Development
Enhanced Marketing Features
The newest version allows you to automatically launch campaigns when you add or update your system data. It also comes with enhanced tools for test emails and for email preview setup.
Other features include the following:
- Upgraded campaign page layout
- Macros in the email subject for better email personalization
- Improved email contact preference management
- Ability to define content styles in Content Designer
- Connector to Dotmailer, a popular email marketing service
- Integration with WordPress landing pages
- Kickfire connector to identify accounts of website visitors by their IP addresses
- Brand new Account Based Marketing (ABM) tools
See the presentation of bpm’online version 7.13 here: